Not consultants.
We are serial entrepreneurs who have built successful businesses.

Large companies still operate with structures designed 10 or 15 years ago. With AI applied properly, there are teams that can produce twice as much while being smaller — but few executives know where to start when it comes to identifying what's fat and what's real muscle.

At Nalum we step into your organisation to do that diagnosis honestly. We analyse teams, departments and processes one by one, identify which activities can be automated or amplified with AI, and design the new structure with you.

You have an idea, an intuition, or a clear market opportunity — but getting it through the company's machinery is another story. Internal processes, day-to-day priorities and committees mean many initiatives die before they ever reach customers.

At Nalum we sit with you from the concept stage. We help shape the idea, validate it, plan the launch and execute — the full chain, or just the stretch where help is most needed. Brainstorming with your team, business model definition, operational planning and go-to-market.

In most companies, every department has its own reports, its own version of the truth, and a saturated BI team building dashboards no one reads. Leadership makes decisions based on outdated Excel files or gut feeling.

At Nalum we identify with you the data that actually matters — by department and at leadership level — and design a system so that information reaches the right person every day, without friction. With AI, you no longer need an army of analysts: there are far more efficient ways to organise company data, automate reports and give real visibility to every team.

In most large companies, product decisions are made through committees, intuition and crossed priorities between departments that barely speak to each other. The result: slow launches, products that don't respond to the customer, and teams burnt out from iterating without direction.

At Nalum we install product culture inside your company. We design the working model, train teams in methodologies that actually work, and connect business, technology and design so decisions are made with data and speed. It works in tech companies and, when done right, also in those that aren't.

Most companies say they are customer-centric, but in practice decisions are made on intuition, annual surveys nobody reads, or isolated feedback from whichever salesperson happens to be in the room. The result: products that don't quite fit, customers who leave without you knowing why, and a constant feeling of reacting instead of anticipating.

At Nalum we help you truly understand your customers — based on real data, not opinions. We design the system with you to listen continuously, identify what customers think of your product and service, and translate that into concrete initiatives: service improvements, more relevant communication, loyalty programmes that actually build loyalty. Customer satisfaction isn't a goal: it's the consequence of making better decisions with the right information.

Many companies have sales teams running on inertia. Manual processes, half-implemented tools, salespeople losing hours a day to admin instead of selling, and leadership without real visibility on what's happening in the funnel.

At Nalum we analyse your current commercial structure, identify where the leaks are and where the untapped potential lives — and we redesign the sales engine. We build new teams when needed, implement the best tools on the market, automate repetitive processes, and build real-time dashboards so both leadership and the salespeople themselves have the data they need to sell more.

Many companies still invest in marketing without knowing which euros are working and which are wasted. Campaigns launched out of inertia, agencies reporting vanity metrics, badly built funnels leaving money on the table, and a CAC that goes up every year without anyone really knowing why.

At Nalum we design the full digital acquisition strategy: campaign definition, ad structure, funnel construction and end-to-end optimisation. All based on real data and connected to the best tools on the market so every euro invested can be traced to the final conversion, and ratios improve month after month.

Many companies whose core isn't technology live trapped: every change to the website, every new integration, every idea that requires development depends on an external agency. Timelines stretch, costs spiral, and the company loses control over something that's increasingly strategic.

At Nalum we help you build internal tech capability without having to set up an enormous department. We define what to bring in-house and what not to, hire the key profiles, implement the right tools, and train the team so the company gains speed without inflating costs. Neither full dependence on third parties, nor a bloated IT department — the right balance.

When a company or fund is evaluating an investment in or acquisition of a startup, traditional due diligence often stays on the surface: numbers, contracts and compliance — but they don't know how to read the product, the real technical debt, the health of the team, or whether the business model actually scales the way they say.

At Nalum we step into the startup as we would if we were going to buy it ourselves. We analyse the model, the data, the technology, the team and the real growth potential. We give you an honest verdict on where the strengths are, the hidden risks, and what you'd need to do post-acquisition for the investment to work. It's not auditor due diligence: it's the perspective of people who have built and sold tech companies.

Large companies know that startups can be an innovation engine, but the relationship rarely works. Endless procurement processes, misaligned expectations, pilots that die in a drawer, and startups that end up frustrated working with corporates that don't understand how they operate.

At Nalum we bridge the two worlds. We identify what opportunities your company has, find the startups that can actually add value, and design partnerships that work for both sides — with clear rules, realistic timelines and measurable goals. We know both sides of the bridge because we've been on both.